Big Game wins: 3 takeaways from the Broncos’ victory

Don Mercer
Posted by Don Mercer
Small Business Banking

Sporting events and business have a lot of parallels. There are plenty of preparations and planning in both, teamwork is key, wins and losses are common. There are also “big games” – landing that new account, closing a mega-deal, launching a new product line.

Shot of a group of young business colleagues high-fiving each other in the office

In the wake of the recent Big Game (SB50), I was reflecting on a few takeaways for small business to come out of the Denver Broncos’ victory.

Touchdowns vs. field goals: Most of us want to go for the big score. But SB50 was an example of how you can win by taking the less glamorous – and less risky – route. The Broncos’ offense did not score a touchdown until the fourth quarter. In business, the touchdown might be the splashy new product launch or expansion into a new territory, which can yield significant returns. But don’t lose sight of the opportunities for smaller points: managing costs here and there, retaining a customer through strong customer service, training and developing employees. A lot of opportunities to build your business are in these small ways, but they can add up to success.

Teamwork: All eyes were on Peyton Manning, but it turned out to be a fantastic team effort that won the game. The lesson for business owners is to build a strong team and rely on employees to do their jobs. Early on in business, the owner wears a lot of hats and does it all much of the time. But as the years go on, the owner becomes the leader with a team of experts and advisors – from the accounting manager to the sales team. For your business to really shine, you need a team you can rely upon.

MVPs: Who would have guessed a linebacker would be the MVP? We all knew Von Miller was a really good linebacker, but he had a clear MVP performance in SB50, including two sacks that led to fumbles. Likewise, in business your MVP on any given day may be someone who is not your quarterback or not in the limelight. Ask yourself, how do you recognize and celebrate individual success in your organization?

What business lessons did you learn from the Big Game?

Reminder: All comments are moderated prior to publication and must follow our Community Guidelines.

Submit an Idea

[contact-form-7 id="32" title="Share An Idea"]

You are leaving the Bank of the West Change Matters site. Please be aware: The website you are about to enter is not operated by Bank of the West. Bank of the West does not endorse the content of this website and makes no warranty as to the accuracy of content or functionality of this website. The privacy and security policies of the site may differ from those practiced by Bank of the West. To proceed to this website, click OK, or hit Cancel to remain on the Bank of the West Change Matters site.