Even before he founded One Million Acres to protect rainforests, Danny Blue understood the critical role finance plays in building a more sustainable world. As a donor to the Rainforest Trust, which has helped save over 24 million acres of endangered rainforests, Danny saw firsthand how far even small donations could go.
But he wanted to do more. Danny launched One Million Acres, which sells sustainably sourced bracelets made by indigenous artisans to help protect endangered rainforests.
The bracelet sales provide a fair wage to workers in Ecuador and help protect rainforests that:
- absorb carbon dioxide, a greenhouse gas that contributes to global warming,
- generate over 20% of our planet’s oxygen and fresh water,
- are home to millions of indigenous people,
- provide habitat for over half of the known species of animals, plants, and insects.
With sustainable finance at the heart of his mission, he felt uncomfortable about his former bank’s role in funding deforestation.
“I just wasn’t aware of any sustainable alternatives”, he says. That changed as soon as he learned about Bank of the West’s sustainable finance policies.
So, he switched both his personal and business accounts. “Integrity, commitment to impact, and people before profits are some of our core values at OMA. I think they align perfectly with Bank of the West,” Danny says.
So far, One Million Acres has funded the protection of over 10,000 acres of rainforest. With the business’s mission and finances sharing the same values, Danny is sure that impact will keep growing.